Lokal
Lokal is a Delikatessen store based in Bogotá that honors the origin around both its products and its cultural roots. It is thought to be a charming space dedicated to enjoy the small pleasures of life that delight us and fill us with happiness. Pays equal attention to modern European products and locally sourced products as well. Additionally, the founders have German and Swiss roots, but are established in Colombia, which gives a multicultural approach to the store. That is why this is a space dedicated to authentic pleasures, which believes in the value of tradition, the genuine, the freshness, the natural and all this background that fills any product with life.
Lòkal's identity represents this confluence of cultures by capturing the traditional colorful universe of Colombia in contrast with the minimalist universe of Swiss and German design. It’s inspired by indigenous handmade fabrics that represent it’s Colombian side, through a graphic aesthetic based on the principles of minimalism. The logo is made up of lines that represent both a fabric pattern and the letters “L” and “K”. Additionally, a system of icons was developed under the same graphic scheeme that represent the different product categories that can be found in the store so they can be recombined or used as graphic resources.
Thus, the brand honors to the tradition and qualities of both cultures, offering a unique, modern and quality experience.
Thus, the brand honors to the tradition and qualities of both cultures, offering a unique, modern and quality experience.
